Take Control, Get a Grip
GRIP Film was Primepac’s Q2 product launch and was initially launched at Foodtech Packtech Expo 2021.
For this launch there was a multitude of marketing collateral that needed to be created, and as the exclusive supplier of GRIP Film in NZ, I wanted to make sure that everything was co-branded with GRIP’s brand and Primepac’s signature purple branding.
We covered multiple types of marketing with printed brochures that promote the entire product range, with pricing, and showcases GRIP’s features and benefits. These were designed for customers to be given at Foodtech Packtech and also at sales proposals, as well as a pull-up banner for display to entice people to come to Primepac's stall where we then had demos of the product.
As well as the printed marketing for our physical launch, I also designed the graphics for our digital launch which included a banner on the front page of our website, an email to go to our database of customers, and the graphics on our GRIP landing page where customers could request a demo, or digital download of the brochure.
